There first Selfie Route of the Canary Islands It's finally a reality, and its journey begins in the heart of Arucas. An innovative project that combines technology, culture, and sustainability to revolutionize the way we experience tourism on the islands. Installed in the central Plaza de la Constitución, the Canary Islands' first selfie point is just the beginning of a photographic and digital journey that will encompass the entire archipelago.
Developed by the public company Gesprotur and promoted by the Tourism and Employment Council of the Canary Islands Government, this €204,000 pilot project aims to enhance the historical and cultural heritage through the intelligent use of technology. first Selfie Route of the Canary Islands represents a step forward towards a more conscious, digital and sustainable tourism.
A new way to discover the area
The totem installed in Arucas is much more than a simple photo point. It is an interactive device that allows visitors to take perfectly framed selfies and, at the same time, access detailed information about the surrounding area. All thanks to a patented system called TURS Take Your Selfie, which uses a QR code to provide content in three languages.
This code allows you to view interactive maps, videos, audio guides, and multimedia materials that enhance your visit. The system requires no electricity and is completely sustainable, underscoring the project's environmental commitment.
The technology employed also allows for the collection of anonymous data on tourist nationalities and movements. This information will be crucial for optimizing tourism strategies and improving the visitor experience.
@todacanarias Did you know that a selfie can change the way you travel? The first Selfie Route was born in the Canary Islands! #todacanarias #isolecanary #news
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A network of iconic stops between the islands
The project includes the installation of 24 selfie points by 2025, strategically distributed in iconic locations throughout the archipelago. Four totems are planned in Gran Canaria alone (Arucas, Tejeda, Artenara, and Agaete), but the network will also include:
- Fuerteventura (Betancuria, Tuineje, La Oliva)
- Lanzarote (La Geria, Teguise, Arrecife)
- Tenerife (La Orotava, La Laguna, Garachico, Icod de los Vinos)
- The Palm, La Gomera and El Hierro
According to Ignacio Solana, CEO of Gesprotur, the goal is “create a widespread tourist itinerary which invites travellers to explore even the lesser-known places, encouraging mobility between locations and islands". Each point will allow discover local attractions and build your own personalized “selfie route.”.
An initiative that not only enriches the tourist experience, but also provides a boost to the economic dynamism of the areas involved.
Arucas leads the way for smart tourism
The mayor of Arucas, Juan Jesús Facundo, expressed great satisfaction with the initiative: "The selfie point in our Plaza de la Constitución offers not only a suggestive shot, but also access to information on six other places of interest in our municipality. It is an invitation to discover the city with new eyes”.
César Déniz, representative of Turs España in Canarias, also underlined the strategic importance of the first Selfie Route of the Canary Islands. According to him, this project "will become a common thread uniting all the municipalities of the archipelago, promoting the cultural and scenic beauty, while collecting valuable data to improve the quality of tourism.".
There first Selfie Route of the Canary Islands It is not only an original and modern initiative, but it represents a concrete vision for the future of tourism on the islands: a more connected, personalized and environmentally friendly tourism. And it all starts with a simple shot in Arucas.
